Research & Communication Leader
Meet Justyna. She loves good content, smart marketing and creative community building. She almost always draws something. Right now she takes care of EC communication on social networks to engage and have fun!; she creates super-creative videos, carries out research and reports drafting. Justyna has strength for convincing even the most stubborn clients simply by staring at them in silence ;)
When she is not making magic on her desk, you are likely to find her exploring nature, reading or painting. She has a nomadic lifestyle. Her camera rarely leaves her side.
"I want to see in the world women and men sharing the power equally, free from damaging stereotypes; where women are empowered, independent and creative"
Justyna is co-founder of Economía Creativa, and leads our communication strategy, its implementation and community outreach.
Justyna's work spans on creativity and innovation, audience and market development, and social inclusion -with particular focus on gender equality and youth empowerment. She has worked on these areas for clients across Europe, including institutions such as European Commission. Clients value her ability to transform complex data and information into insightful inforgraphics and (digital) storytelling to effectively communicate with target audiences and wider public.
Justyna has recently led EC research project ‘Women Empowerment for Creative Leadership’, a blue print report providing 10 key steps for women mentorship and 20 case studies tackling gender gap from international organizations, corporations (CSR) and NGOs from across sectors (IT, Financial, Fashion, Creative Sectors, among others).
She currently represents EC at the Voices of Culture Structured Dialogue of the European Commission with the Culture and Creative Sectors on Gender Balance.