Culture & Creative Tourism best practices from Europe & beyond
CLIENT: XpoNorth Creative Industries Festival, Highlands & Islands Enterprise
DELIVERED: Inverness, Scotland (UK)
XpoNorth is a hot-bed of creative activity, the conference took place over two exciting and energising days and nights in the Highlands capital, Inverness. The only festival of its kind in Scotland covering crafts, fashion and textiles; writing and publishing; screen and broadcast; digital and technology and music, XpoNorth is a unique event in the UK's cultural calendar. By day, XpoNorth hosts a packed programme of seminars and workshops featuring leading players from across the international creative industries. On the 2018 edition it also added a specific strand: Culture, Creativity and Tourism, which is specifically looking at how creative businesses can work more closely with the tourism sector. For this strand, XpoNorth needed an expert speaker on Culture & Creative Tourism.
Antonio Carlos & Justyna, EC Team at XpoNorth
Antonio Carlos delivered a key note speech on Cultural and Creative Tourism at XpoNorth, Scotland's leading Creative Industries Festival which took place on 27 and 28 of June 2018 in Inverness, Scotland.
Antonio Carlos key-note speech at XpoNorth focused on providing best practices from across Europe and beyond on cultural and creative tourism strategy and storytelling co-creation between locals and visitors. Justyna contributed as digital co-speaker and storyteller disseminating XpoNorth and key messages from the key-note on social networks. Economía Creativa was a proud XpoNorth event partner.
XpoNorth Festival showcasing great Scottish music bands (below) - Pictures by Justyna Molendowska-Ruiz