Interreg Project Storytelling
On my work I look for inspiration for Project Storytelling techniques at the Methodology Guide designed by Economía Creativa
F. Pullia, Communication Manager, Greenersites Interreg
Project/Client: Project Storytelling Workshop for Interreg Europe
Interreg Europe, European Commission; project delivered in Barcelona, Spain
Society is often not fully aware of how EU Funded projects are having a real impact in their everyday lives, in shaping the future, providing opportunities for entrepreneurship, job creation, harnessing social inclusion and sustainability.
In order to tackle this challenge, we have designed a Methodology guide and provided capacity building training in Barcelona, Spain, for 100 Lead Partners of Interreg Europe, European Commission programme for regions development (Research & Innovation, SME Competitiveness, Environment and Low Carbon Economy) on Project Storytelling, applying audience development methodology to engaging with key target publics, stakeholders and society as a whole through interactive and innovative digital and off-line communication strategies, co-creation of content, promoting projects' stakeholders closer cooperation.