Project storytelling training to communicating EU Funded projects to target audiences
CLIENT: Interreg Europe, European Commission
DELIVERED: Barcelona (Spain)
Methodology Guide on Project Storytelling; capacity building workshop
RELATED ARTICLE: The power of storytelling for open innovation
On my work I look for inspiration for Project Storytelling techniques at the Methodology Guide designed by Economía Creativa
F. Pullia, Communication Manager, Greenersites Interreg
Society is often not fully aware of how EU Funded projects are having a real impact in their everyday lives, in shaping the future, providing opportunities for entrepreneurship, job creation, harnessing social inclusion and sustainability.
Antonio Carlos leading the workshop facilitation on Project Storytelling / Picture by Justyna Molendowska-Ruiz
In order to tackle this challenge, we have designed a Methodology guide and provided capacity building training in Barcelona, Spain, for 100 Lead Partners of Interreg Europe, European Commission programme for regions development (Research & Innovation, SME Competitiveness, Environment and Low Carbon Economy) on Project Storytelling, applying audience development methodology to engaging with key target publics, stakeholders and society as a whole through interactive and innovative digital and off-line communication strategies, co-creation of content, promoting projects' stakeholders closer cooperation
A Methodology Guide on Project Storytelling which provides effective and actionable tools for Interreg Europe communication managers to use it in a regular basis to communicate with target audiences.
Workshop participants working in groups / Picture by Justyna Molendowska-Ruiz
Justyna during Workshop facilitation