Capacity building on creative business modelling for female entrepreneurs

CLIENT: Global Entrepreneurship Network; Friedrich Naumann Foundation

DELIVERED: Chisinau, Moldova

Motivational keynote and capacity building workshop

“I thought I knew all about creativity and how to develop a business. Today I have understood that this is not the case. So, I would have to reassess this. I would now reconsider my creative approach to my business” 

Carloina Partarescu, Entrepreneur, workshop participant


Gender inequality continues to be one of the global challenges that is undermining sustainability and inclusive societies across geographies, cultures and socioeconomy. Women entrepreneurs generaly face more barriers to start up and scale up their businesses. 

Antonio Carlos presenting key strategies for scaling up businesses in the digital age

Creative Business Modelling Workshop - E

Workshop participants presenting their work outcome

Creative Business Modelling Workshop - E


Economía Creativa designed and delivered the workshop ‘Creative Business Modelling’ in the event Creative Women organized by Friedrich Naumann Foundation and Global Entrepreneurship Network held in Chisinau, Moldova.


Antonio Carlos Ruiz Soria, Economía Creativa director, delivered the inspirational key-note speech Creative Business Modelling for 75 female entrepreneurs from culture and creative sector, finance, tourism and technology on focusing on three key areas:

  • To present creativity as the source of innovation and business sustainability

  • Showcase best practices on modelling creative businesses

  • Scale up and internationalization of creative businesses


After the inspirational presentation, he led the facilitation a practical and interactive workshop in which participants worked in groups on their own business modelling using the LEAN canvas method, receiving coaching and advice. Finally each group presented their business model and getting feedback from the lead facilitator as well as from peers.


The training session was successful and helped participants to gain a new perspectives of their own businesses, to boost their confidence and understand the importance of creativity through the whole business modelling, in order to add value, being more competitive in the market place, gain scalability and access international markets.

“Today I had the opportunity to meet new people, to learn new information and experience. I wish that events similar to this will be organized in the future as well”

Marina Patraniche, Entrepreneur, workshop participant


Relevant services
Creative Business Modelling by Economia
Women Empowerment for Creative Leadershi

EC is a creativity & innovation lab.

We are base in the EU. We work globally.

We have base camps in Málaga (Spain) & Warsaw (Poland); we are frequently in Brussels (Belgium).


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