Designing new funding model and sponsorship structure for digital cultural platform

CLIENT: Asia-Europe Foundation (ASEF), Singapore

DELIVERED: Digitally 

Feasibility study

Antonio Ruiz (director Economia Creativa) delivers unparalleled expertise in the dynamic yet complex area that is fundraising for the arts. We reached out to Antonio to help us map potential funders for our cultural exchange projects. He delivered 2 excellent feasibility studies on potential public & private funders. We remain extremely impressed by the wealth of strategic and practical information contained in these studies.

Anupama Sekhar, Director, Culture Department, Asia-Europe Foundation (ASEF)

We have engaged with Economia Creativa for a feasibility study on possible funding solution for ASEF’s digital platform culture360.ASEF.org. We were very pleased with the result of the study. It was very detailed and gave us many new ideas on how to approach fundraising for this project. We highly recommend working with Antonio Carlos. He has fully understand our needs and delivered on time a very useful report

Valentina Riccardi, Senior Project Manager, ASEF

THE CHALLENGE 

ASEF’s arts and culture website – culture360.ASEF.org (C360) - has been enabling public access to relevant digital information on arts and culture for individual artists, arts organisations and policymakers across the 51 countries of the Asia-Europe Meeting (ASEM) region. ASEF needed to diversify the cultural portal funding sources.

Blog Article about the project by Antonio Carlos at ASEF's Culture 360

The power of connecting cultures digital

THE PROCESS

We've carried out a feasibility study on public and private funding for ASEF's, Culture 360 digital platform

The study has examined the landscape of Asia and Europe, USA and UAE and identified more than 139 feasible sources for public and private funding with particular focus on multinational corporations (MNCs) from different sectors (financial and insurance, energy, airlines, automobile, food and beverages, health care and beauty, fashion, among others) providing the rationale for win-win partnerships with culture and creative sector, in the frame of the Sustainable Development Goals (SDGs). 

THE OUTCOME

A new funding model has been designed for ASEF Culture 360 providing a sponsorship structure and planning tool defining type of sponsorship  / partnership, rationale, number of potential sponors and min./max. proposed funds per sponsor (apart from outlining other non-financial benefits from sponsorship).

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