Audience & Market Development / CSR

Antonio Carlos delivering speech about Creative Business development and CSR (above-top); participants during the workshop about Audience & Market Development for CCS facilitated by Antonio Carlos (middle); Creative Ukraine speakers/experts group picture
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Project/Client: Audience & Market Development in the Creative Sector

Ministry of Culture Ukraine, EU Delegation to Ukraine and British Council, Kiev, Ukraine

Antonio Carlos Ruiz Soria took part as speaker/senior expert at Creative Ukraine Forum organized by Ukrainian Ministry of Culture and the EU Delegation to Ukraine providing input on ‘Creative SMEs’ focusing his contribution on ‘Cultural and Creative Industries for gender and youth empowerment: best practices from socially orientated art projects and Corporate Social Responsibility' aiming to drag the attention to the important role of creative economy as driver for gender equality and social inclusion and, at the same time, the opportunities that this open up for NGOs, institutions and creative entrepreneurs to developing social innovation projects with creativity, art and culture as catalysts, in cooperation with multi-national corporations.

Antonio Carlos also delivered the capacity building training to 70 cultural managers, policy makers and creative entrepreneurs on 'Audience & Market Development for Cultural and Creative Industries. The workshop was structured in three parts. First  an input on Audience Development and Creative Storytelling in the Ukrainian cultural economy context, highlighting their relevance as tools for both institutions and creative entrepreneurs in order to increase their audience, engage with them in a more meaningful way and attract new audiences from disadvantage people or minorities who do not normally participate on cultural life. Then, during the second part of the workshop participants worked in three groups to creating on their audience development plan for their current projects: a music festival, a museum and an art residency. To wrap up, all participants contributed to the final conclusions of the workshop: the importance of considering the ‘audience’ from the start of the project, to make them feel part of it and to involve the local community to harness sustainability and social inclusion.

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